Who we are, what we do, how we started

Thumbnail of splash screen image at launch of emanila in June 1998The emanila.com, the flagship website of the emanilagroup of websites, is owned and operated by emanila.com pty ltd, a company registered in New South Wales, Australia.

emanila.com was established by Romy Cayabyab and Rom Zamora in June 1998 as part of Sydney’s activities relating to the Philippine Independence Centennial celebration. It started as a translating service for Filipino youth and their friends outside the Philippines and a platform for promoting activities of Philippine community associations in Australia to Australia’s mainstream society.

In November 2000, emanila.com received the prestigious Inaugural Award for Technology, National Multicultural Marketing Awards, a project of the Community Relations Commission of NSW under the NSW Premier’s Office.

Today, emanila remains the flagship of emanila.com pty ltd, a company incorporated in New South Wales, Australia. emanila currently operates more than a dozen websites in entertainment, travel, education and market research.

Among the serial brands operated by emanila.com pty ltd are emanila.com, e-manila.com, e-manila.biz, emanila.org, emanilapoetry.com, emanilaclassifieds.com, emanilarealty.com, emanilatravel.com, emanilasurveys.com and emanilamusic.com.

emanila.com pty ltd also manages other internet properties including PinoyJokes.net, Wowsarap.com and TheFilipinoAustralian.com.

Our audience, demographics and traffic

emanila.com, PinoyJokes.net, TheFilipinoAustralian.com, emanilapoetry.com, wowsarap.com and cooltext.org comprise our main network websites. Our main traffic is from Australia, Philippines, United States, Canada, and Middle East.

Each emanila website has its own user profile – from general to specific niches, from mature audience to youth as well as gender-focused website.

emanila.com
Portal site: Philippine Studies, Travel, Literary, Recipes
User profile: General
Main traffic: Philippines, United States/Canada, Australia, Middle East

PinoyJokes.net
Entertainment; Currently top ranked by Google for ‘Filipino jokes’
User profile: 17 – 45 years old
Followers: More than 40,000 94,000 Facebook fans (May 1, 2011) Dec 29, 2011 … and counting.
Main traffic: Philippines, United States/Canada, Middle East, Australia

TheFilipinoAustralian.com
Community News; Currently considered Australia’s top ranked Philippine-related website; reference site of Australian government agencies on Philippine community in Australia
User profile: 24 – 55 years old
Followers: More than 1,000 followers in Facebook and Twitter (May 1, 2011)
Main traffic: Australia, Philippines, United States

emanilapoetry.com
Poetry; Currently top ranked by search engines for ‘Filipino poetry, Filipino poetry’; approximately 16,000 poems in website;
User profile: 25 – 45 years old; Approx 1,000 Facebook followers (May 1, 2011)
Main traffic: Philippines, United States/Canada, Middle East, Australia

wowsarap.com
Recipes and culinary resources; Website has hundreds of recipes of authentic and traditional Filipino dishes plus multicultural recipes
User profile: General, mainly female
Main traffic: Philippines, United States/Canada, Middle East, Australia

cooltext.org
SMS focused site
Use profile: 17 – 35 years old
Main traffic:Philippines, United States/Canada, United Kingdom, Middle East

Our domain names and websites

Our company, emanila.com pty ltd, owns and manages the following groups of domains/websites:

emanila (emanilapoetry.com, emanilarealty.com, emanilaclasifieds.com, emanilavideos.com, emanilasurveys.com, emanila.com.au, emanila.tv)

Pinoy Jokes (pinoyjokes.net, pinoyjokes.mobi, pinoysr.us, pinoyjokes.asia, pinoyjokes.com.au, thebestofpinoyjokes.net, thepinoyjokes.com)

Cooltext (cooltext.org, cooltextsm.com)

Philippine Domains (philippinepropertiesonline.com, philippinedomainsforsale.com)

Lahing Filipino (lahingfilipino.com)

The Filipino Australian (filipinoaustralian.com.au, thefilipinoaustralian.com, thefilipinoaustralian.com.au, thefilipinoaustralian.net, thefilipinoaustralian.org)

Wow Sarap (wowsarap.com, doubleyummy.com)

For purposes of advertisements, the above websites have been optimised to receive promotion materials from clients and external parties.

Banner ads, text ads, and more

Our websites’ layout and design are optimised to accommodate standard ad sizes.

728 x 90 – Leaderboard ads

300 x 250 – Billboards or Videos

160 x 600 – Tower

120 x 600 – Skyscraper

125 x 125 – Tile ads

We also cater to those who simply want text ads only.

We limit the number of ads per type to be displayed on a page at any point in time. Please contact us to book your ad ahead of your campaign period so we can reserve the spot for you.

Readers feedback


emanila as an online community has thrived on readers comments and feedback.

In our early years (prior to the popularity of weblogs), we had an extensive network of guestbooks where readers posted their comments – some long, some short.

To view the archived guestbook pages as well as our very early days, please click on these links:

Messages on emanila launch, June 1998

National Multicultural Marketing Awards, November 2000

Well wishes of our readers

Guestbooks: 1999- 2006

Guestbook: 2007

After 2007, after we have migrated our sites to using blogging and CMS platforms, readers have posted their comments and feedback using Commenting pages.

Fil-Aussie to launch new book on jokes for Pinoys worldwide

** Reprinted from Philippine Star and Phil. Daily Inquirer, June 2004 **

Fil-Aussie to launch new book on jokes for Pinoys worldwide

Manila – A Sydney-based award-winning Filipino website publishing company is preparing a book on jokes that will reflect the life, culture and sentiments of overseas Filipinos worldwide (OFWs).

The book, titled The Best of PinoyJokes.net and distributed by Anvil Publishing, is scheduled for launch in Manila on June 18, according to its publisher, Filipino-Australian Romy Cayabyab, publisher and managing director of Emanila.com, one of the world’s largest Philippine-related groups of websites. The book will be available locally after the launch.

“The PinoyJokes book is designed to cater to our eight million lonely OFWs out there and their families in the Philippines. The book will show how Filipinos abroad view themselves and their countrymen, the kind of stuff that makes them laugh, and the funny side of every situation they are in.

“It’s because we, Filipinos, love to laugh at ourselves, and this book is geared to keep us all laughing,” Cayabyab said.

The PinoyJokes book will thus be the hardcopy version of PinoyJokes.net, a web site on Filipino humor.

As such, the book and all its 120 pages will have jokes on subjects of Filipino interests like the Balikbayan Box, Ano sa? Fun Lines, and Only in the Philippines! Other areas of humor are celebrity spoofs, TXT SMS jokes, and ATBP: Okey Lang.

The PinoyJokes.net web site is among the many owned and managed by Emanila.com, the inaugural winner of the Technology Award of Australia’s National Multicultural Marketing Awards. The web site is focused on promoting the Filipino community online, and the contribution of overseas Filipinos to the enrichment of the culture of their adoptive countries. It caters to a general audience and is a child-safe Internet site.

Starting out as an online English-Filipino translation service when it was launched in June 1998, emanila.com ‘s services have expanded to include web mail, news, online shops, web hosting, and internet promotion.

Traffic to the emanila.com’s web sites and affiliates originate from Australia, United States, Philippines, Japan, Canada, Middle East, Europe and other Asia-Pacific countries.

The enormous following of this web group inspired the publication of the PinoyJokes book by Cayabyab, a very active participant in Sydney’s community affairs.

Also a lecturer in accounting at the University of Western Sydney, Romy Cayabyab envisions his book to help strengthen the bond of OFWs to their motherland and among themselves in a “very entertaining way”.

Specializing in treasury, foreign exchange, risk management, and international payments systems, Cayabyab holds the distinction of being the first Filipino to have become the Senior Director of Audit Operations with the Commonwealth of Australia’s Auditor General.

In the Philippines, Cayabyab held various positions with the Bancom Group, Manila Stock Exchange, and SyCip Gorres Velayo & Co., CPAs. He was lecturer in Accounting & Finance at the U.P. College of Business Administration. Educated at the University of the Philippines, Cayabyab holds a Bachelor of Science in Business Administration degree and a Master of Business Administration degree with honors.