Commonly Asked Questions

How do you measure the exposure of an ad?
An ad’s exposure is measured by the number of times it is displayed or the page where it is placed is downloaded a user’s computer. This is also called page views or impressions.

What is CPM? How does it relate to my billing?
CPM means cost per 1,000 impressions. This is a commonly used pricing model used by web publishers and advertisers.

Campaigns are charged based on the number of impressions bought or by the number of months a particular ad spot is booked. To illustrate: If you buy 30,000 impressions, that will cost you $225.00 using a rate of $7.50 cpm for run-of-site campaigns ($7.50 x 30). Once the 30,000 impressions are served, campaign is automatically stopped by our ad management system. To achieve this, our ad management system has a built-in counter to measure the number of times ads are displayed or served.

How can I track the exposure of my ad on emanila?
emanila’s advertisers are given access to our web-based ad management system with their own username and password. They can access their ad statistics and campaign report 24 hours a day, 7 days a week via the internet.

How long will my ad run?
This will depend on the number of impressions or number of months you buy. For banner or text ads where you buy impressions, your ad will stop once the total number of impressions you bought is reached. If you buy ads using our email newsletters, you can buy ads based on the number of email addresses you want your campaign to be sent out or on the number of weekly newsletters you want your ads to appear in.

What is the minimum purchase?
Minimum ad purchase at emanila is as follows:
* Banner or text ads may be purchased in blocks of 3,000 / 5,000 / 10,000 impressions. Banner or text ads are rotated on the page block sold.
* The minimum booking for email advertising is one ad insert per week. Only one ad per week per mail list is allowed.
* A once-off fee is charged for advertorial; the advertorial remains in our server for three (3) months.
* The minimum period for site sponsorship is six (6) months.

How do we pay for our advertisements on emanila?
* Advertisers based in Australia can pay by cheque payment payable to emanila.com Pty Ltd or by credit card using PayPal.
* Advertisers based in the Philippines can pay by direct bank deposit to our Philippine peso bank account.
* Advertisers based in the United States or other countries outside Australia and the Philippines can pay via bank deposit to our US Dollar Account or credit card through PayPal.

Please note that our tax invoice to Australian advertisers will include 10% GST.

How soon can we start our campaign?
For those using our auto-upload ad management system, you can start your campaign immediately after verification of your payment. For those buying email newsletter ads, site sponsorship or advertorials, please allow at least 5 working days.

I do not have my own advertising team, where can I have my ad developed?
emanila can help you develop your ad material. We have partnered with creative artists with extensive experience in advertising who can assist you for a minimal fee.

Is online advertising effective?
Based on statistics, more than 1 billion or 16% of world population is connected. Australia and the United States have 53% and 68% of their population with internet access. It is expected that the $9.4 billion online advertising business (year 2003 figures) will double to $17.5 billion in 2008. Surely, marketers are not going to spend billions of dollars in online advertising unless they’re getting their money back!

What is a click-through? CTR?
This is the number of times an ad is clicked. A CTR or click-through-rate is total click-throughs as a proportion of page views or impressions. To illustrate: If during a period, your ad is downloaded 15,500 times and your ad is clicked 250 times, then the CTR is 1.61%.

What do you mean by Run of Site?
Run of Site (ROS) means your ad will be rotated on all the pages of our site. This usually applies to banner and text advertising.

Do you guarantee a click-through-rate?
No, we don’t. Our rates are calculated based on CPM model or on a monthly basis, and NOT pay-per-click. We will assist you in identifying emanila sites where your ads would be most relevant and effective.

What is the reach of online advertising? Can we target a particular country?
The advantage of online advertising over other ad media is that you can reach a global audience and at the same time be selective of your target audience. At emanila, our ad management system allows you to also target audience in a specific country like only readers residing in the United States. This selective campaign is called geo-targeting.

*** Geo-targeting costs an additional 25 – 40% of our regular rates.